Category

AI & Automation

The shift to AI-driven product discovery is already happening. Shopify reported a 47% increase in AI referral traffic in 2025. ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek are now recommending products to buyers — and the brands they mention are winning sales that never touch a search engine. Our AI & Automation articles explain what Generative Engine Optimisation (GEO) is, how to measure your AI visibility, and what it takes to become the brand AI recommends in your category.

AI & Automation

5 Articles

AI & Automation
AI & Automation

Why Your Store Doesn't Exist in Perplexity And Why That Matters More Than ChatGPT

Perplexity now captures 34% of ecommerce-adjacent search queries, but 89% of direct-to-consumer brands have zero citatio...

6 min readRead
AI & Automation
AI & Automation

What Your Competitors Look Like in ChatGPT And Why You Should Care

Here is the uncomfortable experiment you can run in the next 90 seconds. Open ChatGPT. Type: 'What are the best [your pr...

8 min readRead
AI & Automation
AI & Automation

Agentic Commerce Is Here: How AI Agents Are Replacing the Search Bar - And What It Means for Your Store

AI agents are beginning to shop on behalf of humans. Not soon - right now. OpenAI, Perplexity, and Google already have a...

9 min readRead
AI & Automation
AI & Automation

What an AI Growth Agent Actually Does

Not a dashboard. Not a chatbot. Not another analytics tool with an AI label. Here's what a growth agent does that none o...

10 min readRead
AI & Automation
AI & Automation

The Rise of AI in Ecommerce: What's Actually Changing and Why It Matters for Your Store

AI in ecommerce isn't coming. It's already here. The question isn't whether to pay attention - it's whether you're build...

7 min readRead

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